Mediaocean promotes ‘lifers’ to drive global expansion

Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and WPP as shareholders, has made two key leadership promotions for its Prisma platform. As part of Mediaocean, Prisma enables AI-driven media buying, optimisation, and execution and connects brands, agencies, suppliers, …

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