From Princess Charlotte’s sell-out birthday dress to Prince George’s iconic outfit: British designer behind brand favoured by William and Kate for their children reveals how royal connection has boosted sales

When Rachel Riley first saw nine-month-old Prince George wearing her Sailboat Smocked Dungarees, she couldn’t have foreseen the fame that would follow. George was accompanying his parents, the Prince and Princess of Wales, on a three-week tour of Australia and New Zealand in 2014 when he wore a total of four outfits from …

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