Jimmy’s launches £1.39 PMP can format

The iced coffee brand cited consumer and retailer research that says PMPs communicate value and increase sales Product: Jimmy’s Iced Coffee SlimCan PMP Supplier: Britvic RRP: £1.39 Available: now Britvic is expanding its Jimmy’s Iced Coffee offering in convenience with the launch of a 250ml SlimCan £1.39 price-marked pack (PMP). …

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Persil partners with Usain Bolt on Wonder Wash campaign

The supplier hopes the campaign can connect with a wider demographic than other household product ads by focusing on lifestyle and sport Unilever has partnered with former Olympic sprinter Usain Bolt for its ‘Fast Just Got Better’ campaign in support of Persil Wonder Wash detergent. The campaign is led by …

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