eBay comment: We went programmatic only for a week. Here’s what happened. – Netimperative
eBay comment: We went programmatic only for a week. Here's what happened.NetimperativeIs a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results… Earlier this year … More: continued here