eBay Announces New Advertising Strategy – PR Newswire (press release)

Market Realist eBay Announces New Advertising StrategyPR Newswire (press release)BRISBANE, Calif., March 16, 2017 /PRNewswire/ — eBay Advertising, a division of eBay Inc., today is announcing a shift in its advertising strategy to focus on first-party data and offerings that will help brands drive commerce on the core eBay…Can eBay …

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The Future According to eBay – Market Realist

Market Realist The Future According to eBayMarket RealistIf you look at how eBay (EBAY) has forecast that its current quarter (1Q17) and fiscal 2017 will play out, you'll get a hint about what the company's management thinks about the near-term future. The management appears to believe that while e-commerce …and more » …

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EBay Is Doubling Down on Its Advertising Business – CIO Today

EBay Is Doubling Down on Its Advertising BusinessCIO TodayFor years, eBay's advertising business was something of an afterthought compared to its core commerce operation — so much so that eBay had another company selling ads on its behalf. Company executives say that is all changing. eBay is in the process …

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