What happens when iconic brands change colour?

Colour is central to a brand’s identity. Before we even read a brand name, the logo’s colours have often subconsciously communicated to us what the brand is about, and how it wants to be perceived. Studies have shown that the average person makes a judgment on a product within the …

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Firms admit £70m postal fraud

The trial involving a £70m fraud against Royal Mail has come to an abrupt end after a dramatic change of plea. It involved an alleged fraud carried out over more than a decade by connected mailing and logistics businesses, with the perpetrators accused of manipulating docket spreadsheets on the …

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