Jaguar’s rebranding: the price of electrification

Corporate rebranding is always a dangerous exercise. In some cases, people don’t care, such as when Opal Fruits became Starburst (although you can occasionally still get Opal Fruits at Poundland), Marathon became Snickers or Jif became Cif. However, Burberry took a misstep when they made a baseball cap in their …

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14 spirits off the beaten track to try this Christmas

Christmas is a great time for sharing tipples – but why not take a chance on something a little different this year. There are the concoctions that defy conventional categorization, the rare brews that intrigue with their exotic ingredients or unexpected flavors. From distillations crafted in remote corners of the …

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