Paul Smith partners the Royal Opera House for Christmas

Paul Smith and the Royal Opera House in London’s Covent Garden have announced a festive collaboration “that celebrates the spirit of creativity and cultural heritage”.

Launching on 6 November, at the heart of the partnership is the Royal Opera House Christmas tree, located in the Paul Hamlyn Hall and designed by Sir Paul Smith himself.

The tree is “inspired by the magic of performance” and the behind the scenes artistry that brings productions to life, setting a new benchmark for creative engagement between fashion and performance.

United by a shared commitment to colour and storytelling, Smith’s tree design offers a playful take on another festive performance – the act of wrapping and unwrapping.

The original Royal Opera House was founded in 1732, while Paul Smith began his relationship with Covent Garden in 1979 when the designer opened his first London store on Floral Street – a stone’s throw from the famous opera venue.

Sir Paul Smith said: “I have been a part of Covent Garden for many years, visiting in the early days when the fruit and vegetable market was still here and then opening my shop in 1979.

“At that time there were no other businesses around except the wonderful Royal Opera House, so it’s been my neighbour and a personal interest of mine for a long time. I’ve been lucky enough to know many of the dancers and people who work there, we have a close relationship with them, and I’ve even be privileged enough to go behind the scenes and visit the props room, which is absolutely mind blowing.

“I am in awe of the creativity and organisation of our Covent Garden neighbours, it’s a joy to be working together and long may it continue.”

Sophie Wybrew Bond, Chief Commercial Officer at Royal Ballet and Opera, added: “Paul Smith has long been a cherished neighbour on Floral Street, just moments from our stage door, and we’re delighted to be collaborating this Christmas.

“This partnership is about sharing our love of creativity by opening up the Royal Opera House in a fresh and festive way – inviting everyone to experience the magic of performance, no ticket required.”

Visitors are invited to experience the Paul Smith takeover and enjoy the Christmas tree alongside a host of seasonal activities at the Royal Opera House, daily from noon.