Primark click & collect trial begins in coming peak shopping season

• 12 September 2022
• Transport / Logistics Services

Primark has announced its click and collect trial will begin in the run-up to Christmas, with an expectation of bringing more customers into its stores.

The update comes as parent company Associated British Foods (ABF) reported Primark revenues are set to be 40% higher than last year – and that it will absorb inflation into next year without further price rises in order to retain its position of everyday affordability. That will mean profit margins are lower than in the current financial year.

ABF also said that the click and collect service, first announced earlier this year, would first run in 25 stores in both the north of England and in Wales, in a pre-close trading update for the year to 17 September.

The service builds on stock-checking functionality that the fashion retailer has been “enthusiastically adopted” since the new Primark website launched in April.

“Our initial judgement has been confirmed that customers have welcomed its [the new website’s] new features,” ABF said in its trading update. “The key metrics, such as traffic and engagement, have steadily built from a strong start.”