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Kate and William’s new look website! Royal Foundation page is given a sleek update complete with supersized photos and a personalised logo to coincide with the Earthshot Prize launch
- Duke and Duchess of Cambridge have updated their Royal Foundation website
- The couple revamped the site to include larger photos and less text
- Update comes as Prince William, 38, launched the global Earthshot Prize
The Duke and Duchess of Cambridge have given their website a sleek update to coincide with the launch of Prince William’s Earthshot Prize.
The Royal Foundation page now features eye-catching images that stretch across the full-width of the website, including ones of William and Kate on official engagements. It also includes easy-to-navigate tabs and short articles outlining the couple’s recent work.
The previous iteration of the website was more text-heavy and used smaller photos.
The move to a more sophisticated website reflects the couple’s growing role within the royal family and the importance of their work, both as a couple and as individuals.
Now: The Royal Foundation page now features eye-catching images that stretch across the full-width of the website, including ones of William and Kate’s official engagements (pictured)
Before: The previous iteration of the website was more text-heavy and used smaller photos of the couple and their work. Pictured, the previous Royal Foundation website
The update comes as the Duke of Cambridge announced the details of his prestigious environmental prize, dubbed the ‘green Nobel’, which will see £50million awarded to pioneers tackling major issues including global warming and clean air.
Information about the Earthshot Prize, which is administered by the Royal Foundation, dominates the website on opening.
The Duchess of Cambridge’s Early Years initiative also features prominently.
Other tabs direct visitors towards the couple’s official Instagram and Twitter feeds.
The homepage also has a more personal touch with ‘the Duke and Duchess of Cambridge’ now featured prominently beneath the main ‘Royal Foundation’ header.
At one point the Royal Foundation included information about the Duke and Duchess of Sussex but this was removed once the two households split.
Main event: Information about the Earthshot Prize, which is administered by the Royal Foundation, dominates the website on opening (pictured)
It now focuses solely on the efforts of the Duke and Duchess of Cambridge.
The Earthshot Prize is the biggest initiative to date from both Prince William and The Royal Foundation.
The ambitious decade-long project will see a total of 50 environmental pioneers each awarded a £1million prize for their work tackling major problems across climate and energy, nature and biodiversity, oceans, air pollution and fresh water.
The £50million project is funded by a network of philanthropic organisations and private companies and individuals including Bloomberg Philanthropies, the Jack Ma Foundation and US billionaire Marc Benioff and his wife, Lynne.
Prince William has launched the most prestigious global environment prize in history, as the five challenges at the heart of The Earthshot Prize are unveiled. Pictured, with Sir David Attenborough
The aim is for the Earthshot Prize to one day be run separately from the Royal Foundation as an independent entity.
The Earthshot Prize takes inspiration from President John F. Kennedy’s Moonshot, which united millions of people around an organising goal to put man on the moon and catalysed the development of new technology in the 1960s.
It is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which if achieved by 2030, will improve life for us all, for generations to come.
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