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Winners of 2022 SMP Awards revealed
The winners were announced at an awards ceremony at the Mail Rail Museum in London
The SMP represents and protects the interests of printers and mailing houses across the UK
The Strategic Mailing Partnership (SMP) hosted an evening of networking, special guests, and award wins on September 28th, 2022.
The 2022 SMP Awards was created to bring together professionals from the print and mailing industry, and to award businesses for ingenuity and performance.
Sponsors for various awards included Vivid, Xerox, HP, and eProductivity Software, as well as sponsor of the show Canon. Hosted at the Mail Rail Museum in London, the night was said to be “an amazing night” at an “amazing” location.
Golden Envelope winners were The Lettershop Group, The Dragonfly Agency, The APS Group, and Join the Dots, all of which undertook mail campaigns for the likes of the People’s Postcode Lottery, the RSCPCA, and Group Sky Winback.
SMP Chair and Awards judge, Lucy Swanston, said: “We were delighted with the level of interest this year’s awards attracted, with entries from the print industry nationwide. Without exception, the 2022 entrants evidenced real results from genuine innovation, demonstrating that printers, mailing houses, agencies and printer managers can originate award-winning campaigns as well as deliver them.
The SMP Awards confirm mail’s powerful role in a modern media world. Far
from being ‘old media’, the entrants and winners brought alive how the
mail industry has looked to the future in insight, strategy, creativity,
and new technology.”
“We asked entrants to show us outstanding mail performance and our expectations were well and truly surpassed.”
Winner of the Platinum Envelope was Precision for its Subway campaign for the demonstrable innovation and results
achieved by its print and mailing house.
The awards judging panel included Philip Ricketts, wholesale commercial director at Royal Mail; Jack Gallon, creative director of MBAstack; Rik Moore, strategy director for the Kite Factory; Kevin Green, the partnering director at Read Group; and Amanda Griffiths, head of communications planning and insight at Royal Mail.
Griffiths adds: “The SMP Awards confirm mail’s powerful role in a modern media world. Far from being ‘old media’, the entrants and winners brought alive how the mail industry has looked to the future in insight, strategy, creativity, and new technology.
“No other media channel creates the personal home connection of mail or integrates so well with all other media. The winning campaigns prove that the mail industry is well placed for the future.”
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