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Target Transfers educates and informs
Target Transfers, a GroupeSTAHL company, recently opened the doors of its Braintree-based Innovation Centre to businesses and individuals using heat press printing.
Around 30 people attended the day with the demographic ranging from experienced heat press printers to those just starting out.
Target has a deep-rooted history in heat press printing with GroupeSTAHL being the first to produce heat transfer vinyl over 90 years ago. Target itself has over 40 years of experience in manufacturing these solutions and has over 150 colours available.
The day provided an opportunity for visitors to be the first in the UK to see the 2023 apparel colour trends in order to get ahead of competition and grow their businesses further.
Wholesale apparel producers Bella+Canvas; supplier of Bella+Canvas, Ralawise; and BeechfieldBrands partnered with Target for the event.
Amongst the kit on display was the Stahls’ Hotronix heat press which is used by the likes of the NFL and NBA for their sports kits.
Sam Ferdinand of Bella+Canvas gives the audience an insight into 2023 apparel colour trends
The day kicked off with a talk from Sam Ferdinand, UK and European sales and marketing director for Bella+Canvas. Ferdinand gave the audience an overview of the collections available and touched on the topic of sustainability, with all of the water used to produce the garments reinfiltrated back into the production process to be used on the next batch of clothing.
As 2023 approaches, Ferdinand gave the attendees an exclusive insight into the 2023 Spring and Autumn/Winter colours with Bella+Canvas working with analysts up to five years in advance to predict and assess upcoming trends.
Following this, Andy Rogers, marketing manager of Target and representatives from Ralawise and BeechfieldBrands joined Ferdinand for a panel discussion and Q&A with the audience able to pick their brains.
Visitors were given a goodie bag comprising of a Bella+Canvas T-shirt and heat transfers for companies to test out the products discussed on the day
After the panel, guests were able to walk around the Centre and touch and feel the apparel, see demonstrations of heat press printing, and ask more questions.
Something that was clear during the day was the focus Target puts on education and sharing of knowledge with visitors queuing to ask the experts questions about processes and limitations.
The pandemic saw many people have to reassess their work, pick up new careers, and launch side hustles to make ends meet. A heat press is a relatively low initial investment and events such as this by Target enables people to see how accessible this method of printing really is, as well as understand the high return on investment possible.
Live heat press demonstrations were given throughout the day
The benefit of visiting the Target Transfers Innovation Centre meant attendees could speak with the companies to find out the options available, get inspiration of different ways of working, and see and feel the products and kit first-hand.
With the site undergoing a refresh and refurb recently, the day was the first big event for Target at its new Centre.
If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.
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