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Royal Mail announces measures to keep direct mail competitive
Direct Marketing Association Royal Mail is looking into the possibility of introducing a payment-by-results price offer in a bid to ensure that direct mail stays competitive, which could interest brands assessing different mailing houses options. According to Marketing Week, … Royal Mail'considering payments by result offer' Royal Mail launches new service to 'support direct mail's role in advertising' Direct mail marketers 'to benefit from payment-by-result scheme' |
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