Royal Mail delivers drama, tackling identity fraud in aggressive ‘Heist’ spot – The Drum


The Drum

Royal Mail delivers drama, tackling identity fraud in aggressive 'Heist' spot
The Drum
Royal Mail, the brand usually associated with relatively chirpy TV advertising, has taken an uncharacteristically intense turn in its latest spot to highlight the dangers of identity fraud. M&C Saatchi's 'Heist' is set in a busy bank that comes under

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