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Royal Mail: Heist by M&C Saatchi – The Drum

Royal Mail: Heist by M&C Saatchi
The Drum
Royal Mail, the brand usually associated with relatively chirpy TV advertising, has taken an uncharacteristically intense turn in its latest spot to highlight the dangers of identity fraud. M&C Saatchi's 'Heist' is set in a busy bank that comes under

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