Royal Mail in the UK Renews Stamps in the Digital Age | Life

London, February 1-Royal Mail in the UK today rolled out stamps with special new digital capabilities as historic postal operators seek to revitalize the core letter business of the Internet age.

As customers increasingly focus on email, text messages and other digital platforms for communication, Royal Mail said it has introduced barcodes next to Queen Elizabeth II’s head on all stamps.

In the first example, the barcode is linked to the animated video.

However, their use may later be extended to provide “operational efficiency” and “security features,” suggested Nick Landon, Royal Mail’s Chief Commercial Officer.

“By introducing a unique barcode on stamps, we can connect physical letters to the digital world, opening up new and innovative services in the future,” he said in a statement. I am saying.

Stamps currently in circulation without barcodes will be valid until the end of January next year, but can be exchanged for new digital versions.

Barcodes are now linked to an animated “Shaun the Sheep” video that customers can watch by scanning the barcode with the Royal Mail app.

Royal Mail’s core letter business continues to struggle in the Internet age, but the surge in demand for parcel delivery has greatly benefited during the blockade of the coronavirus pandemic.

Founded over 500 years ago, Royal Mail has experienced the most turbulent times of the last decade, especially in 2013.

Last month, it was revealed that thousands of staff weren’t working at Covid-19, so we announced plans to cut 700 managers and cut costs. — ETX Studio