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Royal Mail research finds ‘valued’ mail provokes action and emotional response – printweek.com

admin September 3, 2015 Royal Mail Leave a comment 151 Views


printweek.com

Royal Mail research finds 'valued' mail provokes action and emotional response
printweek.com
Managing director of Royal Mail MarketReach Jonathan Harman said the researchers asked the recipients themselves to define what mail they valued. “This covered all types of mailings, not just glossy brochures or loyalty vouchers. Statements, reminders …

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