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Royal Mail is aiming to show how it supports small businesses across the UK and gives founders and creators more time to focus on growing their ventures, through the launch of its first ever ad-funded TV series.
‘Be Your Own Boss” is a five-part series which is running in partnership with ITV, True North and the7stars, and offers practical business advice to small enterprises, from side hustlers to marketplace sellers.
It is hosted by small business champion Holly Tucker (pictured), founder of NotOnTheHighStreet and Holly & Co, which has a long running partnership with Royal Mail.
The series follows Holly as she brings her wealth of experience to creative founders who are at a crossroads with their business; the first episode is running on ITV1, ITVX, STV and STV player.
In each episode, Holly receives packages at home from companies that need her help. After giving her initial assessment, she visits each of the founders at their workplaces, be it kitchen table or workshop, to offer hands-on guidance across branding, marketing and growth.
Supernova, the7stars in-house studio, created the idents using footage captured by True North during the filming and featuring the strapline “Your Parcels, Your Wayservices”.
Royal Mail head of account marketing Emma Shaw said: “Royal Mail is hugely proud of the role we play in supporting small businesses, from providing them with reliable and convenient delivery services to our dedicated Small Business Hub and apprenticeship funding. We’re excited to help showcase some of the amazing businesses around the UK through our support of Be Your Own Boss on ITV.”
The7stars joint head of planning Vicky Crouch-Marlow added: “This has been a brilliant collaboration for Royal Mail’s first ad-funded programme. At its heart, Be Your Own Boss shines a spotlight on the creativity and resilience of people striving to make their businesses succeed while showing how Royal Mail plays a trusted role in their journey.”
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