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Royal Mail’s dramatic ‘Heist’ ad banned for causing fear and distress to viewers – The Drum


The Drum

Royal Mail's dramatic 'Heist' ad banned for causing fear and distress to viewers
The Drum
Royal Mail's uncharacteristically intense 'Heist' campaign, which sought to underline the dangers of identity fraud has been banned by the Advertising Standards Authority (ASA) for causing "fear and distress to viewers" without a justifiable reason.
Royal Mail identity theft warning that featured balaclava gang raiding a bank is banned because it could upset viewersDaily Mail

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