Home / Royal Mail / Royal Mail's marketing initiative backed by IPA chief Sutherland – Brand Republic

Royal Mail's marketing initiative backed by IPA chief Sutherland – Brand Republic

Royal Mail's marketing initiative backed by IPA chief Sutherland
Brand Republic, UK
by Noelle McElhatton, Marketing Direct 25-Feb-09, 13:55 LONDON – A major new Royal Mail information initiative to promote direct mail, set for launch in early March, is "badly needed", according to Rory Sutherland, the new president of the Institute of
Royal Mail to fund mail marketing bodyEquimedia Marketing News
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