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Meghan Markle’s new lifestyle brand will finally be unveiled later today after a failed ‘soft launch’ last April, a slew of trademark troubles, and a dramatic overhaul that turned American Riviera Orchard into As Ever.
The Duchess of Sussex, 43, took to Instagram on Tuesday to reveal there was only ‘one more sleep’ before As Ever goes live – with a range of preserves, teas, and pre-mixes.
However, royal fans think the post also featured an important clue about Meghan’s next project – after they noticed a seemingly-innocuous planter that featured her company’s logo.
Many are speculating that it’s part of As Ever’s first homeware collection, with one Instagram user writing: ‘Could she be teasing us with this little sneak peek of home decor to come?’
In the clip, Meghan can be seen dancing and laughing in the kitchen of her £11 million Montecito home – not to be confused with the lavish space where she filmed her Netflix lifestyle series With Love, Meghan.
The eight-part series was filmed in a rented £5 million home not far from the Sussexes’ property and featured a splashy kitchen – equipped with a £15,000 eight-hob Thermador oven, as well as pots and pans worth £600 pans.
Now, the Duchess has given her fans a sneak-peek into her real kitchen in a new video that showed her mixing batches of As Ever’s factory-made jam in dutch ovens believed to be from Le Creuset.
The clip included snippets of a number of upmarket kitchenware items, as well as glimpses of the decor elements that adorn the rustic, Mediterranean-style room – including butter yellow walls, blue tiles, and wooden accents.
The Duchess of Sussex , 43, took to Instagram on Tuesday to reveal there was only ‘one more sleep’ before As Ever goes live – with a range of preserves, teas, and pre-mixes
The kitchen boasts five individual ovens, including two pizza makers, a Viking stove, a wooden kitchen island, and ‘an old-fashioned butler’s pantry’, and wooden drawers and cabinets, according to The New York Times.
In her latest video, Meghan also demonstrated why she’s the queen of product placement as the newest additions to her home were, rather unpredictably, jars of As Ever jam, tins of their tea, and boxes of crepe mix.
Here’s a look inside Meghan’s real kitchen, as the Duchess gears up for the launch of As Ever:
1. Le Creuset’s Cast Iron Round Casserole in Meringue
In the teaser clip shared to Meghan’s Instagram, the mother-of-two can be seen stirring the contents of two pots simultaneously as she prepares for the launch of As Ever.
They are both believed to be Le Creuset’s cast iron round casseroles with Meghan seemingly preparing a batch of As Ever’s ‘Wildflower Honey with Honeycomb’ in the cream-coloured cooking pot.
These casseroles are available in five sizes, with prices ranging from £239 to £369.
2. Le Creuset’s Cast Iron Round Casserole in Azure
Meanwhile, it appears that the Duchess’ famous raspberry jam is coming to a boil in the royal blue-coloured casserole next to the golden pot of honey.
In the teaser clip shared to Meghan’s Instagram, the mother-of-two can be seen stirring the contents of two pots simultaneously as she prepares for the launch of As Ever
It is believed to be the same high-end cookware in the variant ‘Azure’ sold by the cult kitchen brand that Meghan appears to favour.
Meghan announced that royal fans hoping to get their hands on the spread that started it all will be able to do so later this week, when As Ever’s debut collection is finally rolled out.
3. A stainless steel masher
Meghan’s latest Instagram post showed the Duchess dancing in her kitchen before proof-reading labels for different As Ever products.
In addition to premium-quality utensils that retail for hudreds of pounds, Meghan’s kitchen also includes several everyday essentials – such as a stainless steel masher, typically used to pulp potatoes.
However, the apparatus in Meghan’s video appears to be coated with yellow honeycomb for As Ever’s ‘limited-edition’ honey.
4. A white ceramic platter
The masher is placed on similarly-shaped white ceramic platter with delicate, floral accents in royal blue that appear to be hand-painted.
In addition to premium-quality utensils that retail for hudreds of pounds, Meghan’s kitchen also includes several everyday essentials – such as a stainless steel masher, typically used to pulp potatoes
5. Stainless steel taps
Meghan’s sunny kitchen features exposed brick walls that are painted a bright yellow colour.
One still from her most recent clip showed what appear to be stainless steel taps fitted above the stove in the Duchess’ rustic cooking area.
Another video of her kitchen, first shared when Meghan launched her lifestyle brand as the now-defunct American Riviera Orchard, showed the same wall also featured white and blue-patterned Zellige tiles arranged in the shape of a large rectangle.
6. A colourful butter dish with a wooden cover
Placed next to the ceramic platter is what looks to be another container – maybe for butter – with a wooden covering.
It appears to be decorated with nature-inspired motifs, like yellow flowers and green leaves.
7. Wooden spoons
The video of Meghan filmed inside the kitchen of her and Prince Harry’s Montecito mansion showed printouts of the packaging for certain items, such as the tins of her loose-leaf tea available in variants such as hibiscus, peppermint, and lemon ginger
Meghan appeared to be quite the multi-tasker in her new video as she swayed to the music playing in her kitchen while stirring both pots of honey and jam with wooden spoons at the same time.
8. Tins of As Ever’s loose-leaf tea
The launch of As Ever follows the release of Meghan’s Netflix cookery series earlier this month, with the Duchess confirming the brand’s first run of products will be available to shop online starting today.
The video of Meghan filmed inside the kitchen of her and Prince Harry’s Montecito mansion showed printouts of the packaging for certain items, such as the tins of her loose-leaf tea available in variants such as hibiscus, peppermint, and lemon ginger.
9. As Ever’s crepe mix
It appears that Meghan’s home has been transformed into a test kitchen for As Ever, as the short Instagram clip also included a glimpse of its crepe mix.
In her newsletter addressed to As Ever’s subscribers, Meghan wrote she hoped these ‘beautiful items’ will ‘mimic the magic of Montecito in a way you can recreate at home’.
She felt the crepe mix is a prime example of this ‘magic’, with the Duchess writing that it ‘transforms a typical weekend breakfast into a chance to reminisce’ about the time she spent ‘backpacking through France as a student’.
A zoomed-in photograph showed what looked like As Ever’s branding – comprising a palm tree alongside two hummingbirds – on the planter, as Meghan’s followers wondered whether the launch of the company’s homeware category was on the horizon
10. As Ever’s honey
The queen of product placement, Meghan also included a shot of the bottled wildflower honey that will be part of As Ever’s first tranche of products.
11. As Ever’s flower sprinkles
Tucked away behind the honey is a canister of what Meghan calls ‘flower sprinkles’ that she liberally sprinkled over the first season of her Netflix show.
The hostess with the mostest garnished everything from frittatas and frosted doughnuts, to parfaits and finger sandwiches – making the botanical accessory a must-have in Meghan’s kitchen.
12. White planter
Royal fans think they’ve uncovered a massive clue about As Ever’s future offerings – with Instagram users highlighting that a white planter in her kitchen appears to have the brand’s logo on it.
A zoomed-in photograph showed what looked like As Ever’s branding – comprising a palm tree alongside two hummingbirds – on the planter, as Meghan’s followers speculated whether the launch of the company’s homeware category was on the horizon.
In a previous video, which showed Meghan making ‘thumbprint cookies’ in her kitchen, fans also spotted a range of glitzy copper cookware set
Documents uncovered by MailOnline, showing that Meghan had applied for trademark applications to register products under the new trademark name, suggest that As Ever will also sell textiles such as tablecloths and napkins, skincare and haircare products and throws, blankets, bedspreads and household scents such as candles and diffusers.
There will also be gardening trowels, spades and pruning shears and inside the home there will be cutlery and kitchen knives.
13. A pricey copper cookware set
In a previous video, which showed Meghan making ‘thumbprint cookies’ in her kitchen, fans also spotted a range of glitzy copper cookware set.
It has now been revealed they are from the brand Mauviel 1830, after Meghan added a three-piece set from the cookware company to her recently launched online shop.
The set, including a saucepan, frying pan, and saute pan, retails for an astonishing $1,500 (around £1,100) – despite a modest 3.5-star rating on Amazon.
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