Selfridges teams up with Royal Mail for festive Oxford Street pop-up

Selfridges has teamed up with the Royal Mail on a Christmas partnership
featuring an exclusive product range and a dedicated post office pop-up in
the British department store’s London flagship.

The ‘Royal Mail at Selfridges’ space within the Oxford street store is
decorated as a “playful interpretation” of a postal destination and acts as
a one stop shop and ship service for parcels helping shoppers prepare their
letters and parcels for Christmas.

An exclusive product range has also been created for the partnership,
which includes branded mugs, festive baubles and more – all of which can be
professionally wrapped and sent directly from the store.

“More than ever, we value the decision customers are making to shop with
us and, in return, we’ve done our best to bring to them a unique product
offer and an array of services to make their time with us pleasurable, easy
and efficient at this hectic time of year,” Selfridges stores director
Meave Wall said in a statement. “Royal Mail at Selfridges delivers on all
those benefits and we can’t wait to welcome our customers to this new
service destination.”

The partnership will run until early January 2021.

Photo credit: Selfridges x Post Office