Skims’ upcoming collection, set to drop on 27 April, marks its largest offering of innovative new shapewear styles since its launch in 2019.
The assortment features the all-new Everyday Sculpt Collection, a selection of lightweight, everyday undergarments. The collection has been updated with 11 new cuts, including evolutions to the viral Seamless Sculpt Bodysuit and other best-selling styles.
Skims, Co-founded by Kim Kardashian, continues to strategically tap into pop culture and cast viral talent to reinforce the brand’s modernisation of the shapewear category.
Staying on-brand, the campaign features a lineup of breakthrough female artists including Ice Spice, Nessa Barrett, PinkPantheress, and RAYE. With a collective of over 1.5 billion streams on Spotify, the viral stars have been named as the faces of the female-owned brand’s shapewear campaign.
Kim Kardashian, Co-founder of Skims, commented: “I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists. Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our Skims community.”
The star-studded campaign, which will debut across social media, was shot and directed by photographer and artist Vanessa Beecroft.
American rapper Ice Spice and British vocalist PinkPantheress’ smash hit ‘Boy’s a Liar Pt. 2,’ reached No. 1 on Billboards’ chart. Following her breakthrough on TikTok, major music star Nessa Barrett is currently on a worldwide tour, and British singer-songwriter RAYE has garnered a global following with her single ‘Escapism.’
RAYE added: “Skims has changed the game when it comes to inclusivity and representation, and I’m honoured to be a part of its community of confident women. This shapewear does exactly what it’s meant to!”
The solutions-orientated brand Skims previously enlisted Grammy-award winning artist SZA as the face of its previous campaign.
Source link