StockX Teams Up with Highsnobiety for Interactive “Not In Paris” Exhibition During Men’s Paris Fashion Week

StockX and Highsnobiety have joined forces for an exciting collaboration set to take place during the ‘Not in Paris’ exhibition, coinciding with Men’s Paris Fashion Week Spring/Summer 2024 season.

Don’t Miss

This flagship activation will bring together fashion and culture, offering a diverse range of content, commerce, and experiential programming.

The event will kick off on June 20 in Paris’ 2nd Arrondissement and will span five days, captivating visitors with interactive experiences, shoppable collections, prizes, promotions, and more.

One of the main attractions is the Grail Vault, where attendees can immerse themselves in a life-sized vault housing StockX’s most coveted items. Lucky individuals who manage to secure a key will have the opportunity to claim these highly sought-after treasures.

Gaming enthusiasts can unleash their competitive spirit at the StockX claw machines. To gain access to the Grail Vault, visitors will take turns operating a custom StockX claw machine brimming with the company’s verification tags and site credits.

Successfully capturing a StockX tag grants a key to “unlock” the vault, while even those who don’t secure a tag still stand a chance to win StockX site credits for future use.

The claw machines will be located within the Not in Paris space and at MODES, StockX’s luxury fashion boutique partner situated in the 8th Arrondissement.

Additionally, the ReStockX sweepstakes will provide visitors with three opportunities to enter by bidding just $1. Prizes on offer include coveted items such as The Air Jordan 1 Low OG SP Travis Scott Olive and the Jacquemus Le Bambinou bag.

These prizes will be prominently displayed within the Grail Vault, adding to the excitement and anticipation surrounding the event.

For sneaker enthusiasts, the event will feature a Shoppable Sneaker Wall where visitors can explore and purchase a curated selection of hand-picked sneaker silhouettes.

The collaboration between StockX and Highsnobiety aims to create a dynamic and engaging experience, merging the worlds of fashion, culture, and interactive programming.

“We’ve long understood the importance of offline brand connection – it’s why we’re committed to providing opportunities for our global community to engage in major cultural moments like Paris Fashion Week Men’s,” said Deena Bahri, CMO at StockX.

“The week is not only a celebration of fashion and its rich history in Paris, but also of culture and community; and there are no better collaborators to help us bring that legacy to life than Highsnobiety and MODES.”

StockX Event Hours

WHEN: June 20 – June 25, 2023, 11 AM – 8 PM 
WHERE: 101 Rue Réaumur, 75002 Paris, France

With its diverse range of activities and offerings, the ‘Not in Paris’ exhibition promises to be a must-attend event for fashion enthusiasts and culture aficionados alike during Paris Fashion Week Men’s Spring/Summer 2024 season.