Policy watch… The Department for Work and Pensions (DWP) confirmed enhanced powers for trustees to block or pause transfers where there is potential scam activity on 8 November. The government’s “red” and “amber” flag proposals came into force yesterday (30 November). The government also closed the window of time during …
Read More »WSB Awards 2019 – The Winners
To view all the photos of the night, click on the image above The awards were presented on 5 September 2019 at a glittering gala dinner at London’s Marriott Hotel on Grosvenor Square hosted by comedian and radio presenter Greg Burns. The awards – which are now in their 7th …
Read More »How Aviva’s algorithmic decision agent ADA predicts customer needs | Data
Share Twitter Facebook LinkedIn Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer’s “next best action” – the …
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