Royal children’s favourite Jellycat sparks fury by culling 100 loyal independent retailers as part of ‘brand elevation strategy’
[ad_1] It is the viral British plushie brand which has won the hearts of the royal family’s youngest generation – as well as proving a magnet for thieves. Prince William has described Jellycat’s sought-after soft toys are his children’s ‘currency’, while rare designs can sell for thousands of pounds online. But the London-based brand’s decision…