At home, foreign trade data for November are scheduled to be published on Monday, followed by readings on consumer prices and retail sales in December set to follow on Wednesday and Friday, respectively. Investors will be scrutinising those reports for further signs of weakness which might cement expectations in financial …
Read More »Harrogate tech firm sets sights on further US growth
Spatial analysis and planning solutions company Geoplan is celebrating its 35 year anniversary and a record year of growth. The firm reports a 2019 turnover of £2.3m, up 10.1 per cent on 2018. It predicts 13 per cent growth in 2020, and as a result said it will now extend …
Read More »Smart parcel delivery platform iParcelBox launches
A new platform aims to put an end to the problem of missed deliveries. Smart parcel delivery box iParcelBox is monitored and controlled via a smartphone app. The interface has been specifically designed to be quick and easy for couriers to use, with no app or access code. Couriers simply …
Read More »How Aviva’s algorithmic decision agent ADA predicts customer needs | Data
Share Twitter Facebook LinkedIn Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer’s “next best action” – the …
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