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Tag Archives: data

Week ahead: UK data, US-China trade deal in focus

At home, foreign trade data for November are scheduled to be published on Monday, followed by readings on consumer prices and retail sales in December set to follow on Wednesday and Friday, respectively. Investors will be scrutinising those reports for further signs of weakness which might cement expectations in financial …

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Smart parcel delivery platform iParcelBox launches

A new platform aims to put an end to the problem of missed deliveries. Smart parcel delivery box iParcelBox is monitored and controlled via a smartphone app.    The interface has been specifically designed to be quick and easy for couriers to use, with no app or access code. Couriers simply …

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How Aviva’s algorithmic decision agent ADA predicts customer needs | Data

Share Twitter Facebook LinkedIn Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer’s “next best action” – the …

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