Tag Archives: data

A new platform aims to put an end to the problem of missed deliveries. Smart parcel delivery box iParcelBox is monitored and controlled via a smartphone app.    The interface has been specifically designed to be quick and easy for couriers to use, with no app or access code. Couriers simply …

Share Twitter Facebook LinkedIn Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer’s “next best action” – the …