[ad_1] Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail is especially effective in the face of digital fatigue – and can even reach gen Z. A long time ago in a marketing department far, far away (well, Boots head office in…
[ad_1] We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home, Zoom calling friends, shopping online – or likely all three – we’ve all been in the same boat. So, for many businesses, estate agents included, digital marketing was the most obvious…
[ad_1] Share Twitter Facebook LinkedIn Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer’s “next best action” – the most effective way that…