In fact, Royal Mail’s recent performance analysis found that consumers engage with a mind-blowing 95% of direct mail, with 87% of consumers agreeing that mail is ‘believable’ and reliable. Not only that, but marketing campaigns that include mail are 52% more likely to deliver a higher return on investment. …
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Family members connected to a print, mailing and postage business have been accused of carrying out a massive £70m fraud against Royal Mail. Yesterday (15 August), Southwark Crown Court heard that the alleged fraud involved under-declared mail involving “tonnes of mail”. The company said to be at the centre …
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Marketreach has teamed up with The Strategic Mailing Partnership (SMP) to launch a step-by-step guide on how to use mail more sustainably. Written with the help of members of the SMP, the guide has been designed to help mail producers, both brands and agencies, reduce their carbon footprint by …
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We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home, Zoom calling friends, shopping online – or likely all three – we’ve all been in the same boat. So, for many businesses, estate agents included, digital marketing …
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Direct mail has delivered a timely lockdown boost to the Royal Mail as it reports skyrocketing levels of engagement levels while people stuck at home rediscover the merits of physical mail. The postal provider’s own research found that consumers engaged with 96% of all mail during the lockdown, with 88% …
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Share Twitter Facebook LinkedIn Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer’s “next best action” – the …
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