ISBA’s Origin Expands Access, Redefining Cross-Media Measurement in the UK
[ad_1] Origin, the UK cross-media measurement solution from ISBA has moved into its expanded availability (EA) phase following completion of its beta trials incorporating linear TV, online video and online display. respectively. These trials involved over thirty of the UK’s largest advertisers and their agency partners. The EA release will initially allow users to produce deduplicated…