Leaving aside his childish petulance, his apparent lack of emotional intelligence and his inability to read the room, Musk has ignored the very basics of brand building by rebranding Twitter as “X” earlier this week. In doing so, he has also stuck two fingers up at the libraries full of …
Read More »John McGee: Elon Musk is going to need a lot more than a name change to win over ‘X’ shareholders and supporters
