Marketreach is the direct mail research arm of Royal Mail. Liam Kay investigates how it is using insight for the benefit of the mail industry. How do you feel when an envelope drops through your letterbox? Joy? Fear? Frustration? Annoyance? Excitement? Is it a case of reaching for the bin …
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UK – ITV has created four new leadership positions in its data division as part of a wider transformation of its group data and artificial intelligence (AI) strategy. As part of the changes, Lara Izlan (pictured) has been promoted to director of data strategy and will be responsible for developing …
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UK – Digital advertising company S4 Capital has acquired data analytics and measurement consultancy Brightblue Consulting. S4 will merge Brightblue with its data and digital media business, MightyHive, which recently launched a data practice. The company said the deal will expand MightyHive’s ‘probabilistic attribution expertise’. Founded in 2012, London-based Brightblue …
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UK – Kantar has appointed Adam Crozier, formerly chief executive at ITV, as its non-executive chairman. Crozier has held several non-executive directorships since leaving ITV in 2017, and currently chairs online fashion retailer Asos, hospitality firm Whitbread and cinema company Vue International. Prior to leading ITV, he was chief executive of …
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