UK – Digital advertising company S4 Capital has acquired data analytics and measurement consultancy Brightblue Consulting. S4 will merge Brightblue with its data and digital media business, MightyHive, which recently launched a data practice. The company said the deal will expand MightyHive’s ‘probabilistic attribution expertise’. Founded in 2012, London-based Brightblue …
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Hindsight is 20-20 vision, of course, and we can all see things we did ‘then’ that we would not do ‘now’. And it’s easy to criticise when you’re not directly involved. For many people there’s a ‘Sliding Doors’ moment which determines life: one decision, taken in good faith …
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UK – Kantar has appointed Adam Crozier, formerly chief executive at ITV, as its non-executive chairman. Crozier has held several non-executive directorships since leaving ITV in 2017, and currently chairs online fashion retailer Asos, hospitality firm Whitbread and cinema company Vue International. Prior to leading ITV, he was chief executive of …
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