S4 to merge Brightblue with MightyHive | News
[ad_1] UK – Digital advertising company S4 Capital has acquired data analytics and measurement consultancy Brightblue Consulting. S4 will merge Brightblue with its data and digital media business, MightyHive, which recently launched a data practice. The company said the deal will expand MightyHive’s ‘probabilistic attribution expertise’. Founded in 2012, London-based Brightblue uses econometric measurement techniques…