S4 Capital, the Martin Sorrell-led ad-marketing firm has acquired Brightblue Consulting, a UK-based data analytics and measurement consultancy. Terms weren’t disclosed but the firm will be folded into S4’s programmatic company MightyHive. Brightblue was founded in 2012 by Michael Cross. He was also Chief Data Science Officer at PredictiveHire, which …
Read More »S4 Capital Acquires Analytics Firm Brightblue Consulting 09/01/2020
