The Drum | Shortlist Revealed For The Roses Awards 2023

Heading up the judges this year was Louise Sloper, founder and creative director of Here We Go Studio and chair of TypoCircle, who was joined by an impressive panel of senior creatives from brands including Coca-Cola and Johnson & Johnson, and from agencies such as Ogilvy and Droga5.

Commenting on the 2023 finalists, Gordon Young, editor-in-chief at The Drum, said: “Brands are increasingly searching far and wide to find the best thinking and right talent and The Roses Awards is the place to help them do just that. This year’s finalists once again prove that brilliant creative thinking is not the preserve of agencies with a London postcode.”

Winners of The Drum’s Roses Awards will be announced at a live awards show on Thursday, June 29, 2023.

Below, we list all of this year’s nominees across categories that range from Brand Design to Copywriting to Tech-led Innovation.

Brilliant Use of…

Advertising

• Unforgettable Moments by The Leith Agency for Head For Change

• PHA Lifeline by Genesis for Public Health Agency NI

• Rajah. Life More Flavoured by Krow Central for Rajah Spices

• The Longest Ad by The Leith Agency for Covid Aid

Media

• Exposed Risks by The Leith Agency for Melanoma UK

• The Capture by BBC Creative

• Red Rose Special Build by BBC Creative for BBC Three

• BBC Changing the Game by Havas Media Manchester for BBC

• The Longest Ad by The Leith Agency for Covid Aid

• The Unseen Struggle by TBWAMCR for Papyrus. Prevention Of Young Suicide

B2B

• Eternit – We’ve Got You Covered by Cygnus for Eternit

• The Factory Hero by Aspect Film and Video Ltd for EU Automation

• Meet The Hazards by Ginger Root for Elexon

• Suspecting Cushing’s by Stein IAS for Dechra

• Results in Black and White by The Leith Agency

• The Traveller and the Bear X Square One Law – by The Traveller and the Bear

Brand Design

• Ombar Oat M’lk: Eat the change you want to see by The Collaborators for Mood Foods

• Squiggly Bike by Stand for 2023 UCI Cycling World Championships Ltd

• Honestly Tasty – A Wedge Full of Flavour by BAGGI for Honestly Tasty

• The Municipal Hotel by Paragon DCX for Fragrance Group

• Buckt rebrand by RBH for Daniel Bridgewater, CEO: Buckt

• Let’s get together and ShAero. Aero. by Zeal Creative

Data/Insight

• On the Money by Havas CX Helia for Lloyds Banking Group

• Saving the Voice of Iceland by Deloitte

• Changing the routine by Havas Lynx Group

• Ask Them by Stand for Samh

Low Budget

• How To Catch A Haggis by Sunshine The Social Agency for Macsween

• Put Joe on a pencil by Music

• The Mobility Centre – Rise by STV Creative for The Mobility Centre

• Wave Studios Xmas Card by The&Partnership for Wave Studios, London

PR

Creative

• Unforgettable Moments by The Leith Agency for Head for Change

• Ooh…Someone’s Hormonal by Be The Fox for Hertility Health

• Falklands Living Memorial by Havas CX helia for Royal British Legion

• Empowering the TikTok Generation by MadeBrave for First Bus

• Not Yet Noddy by Meanwhile for Iceland Foods

• Suspecting Cushing’s by Stein IAS for Dechra

• The Traveller and the Bear X Square One Law – by The Traveller and the Bear

• Myp – Guru by THG Studios

Content

• On the Money by Havas CX Helia for Lloyds Banking Group

• Scotland v Ukraine – We All Go Together by Bauer Create for Hits Radio Network

• SpotiCar Transfer Window by Cogent for SpotiCar

• Suspecting Cushing’s by Stein IAS for Dechra

Social Media

• Tutorial Trolls by The Leith Agency for Face Equality International

• Bobbie: TikTok for the love of Stem by Altavia for Shell

• SpotiCar Transfer Window by Cogent for SpotiCar

• The Royal Navy Takeovers by Great State for The Royal Navy

Experience

• The Closing Ceremony by TBWAMCR for Aton Towers Resort

• Sky Cinema Presents: Earls Court Studios by Collaborate Global for Sky

• Ace the Schuh lace by The Union fo Schuh

Tech

• Black Bottle | Taste Experiment by Bright Signals for Distell

• Helping Hands by Freak Films

• Paramount+ Takes to the Skies by SkyMagic for Pramount+

• The Robinsons Big Fruit Hunt by We Are Sync for Robinsons

Integrated

• Give Your Fanny Five by Havas Lynx Group for The Lady Garden Foundation

• We Know Our Place by BBC Creative for BBC Sport

• Rajah. Life more flavoured. by Krow for Rajah Spices

• Not Yet Noddy by Meanwhile for Iceland Foods

• She Just Wants ToPlay by TBWAMCR for Alton Towers Resort

• Letters to Santa by The Leith Agency for Edinburgh Children’s Hospital Charity

Craft

Copywriting

• We Know Our Place by BBC Creative for BBC Sport

• Give Your Fanny Five by Havas Lynx Group for The Lady Garden Foundation

• Cardiff Metropolitan University Campaign by Baxter & Bailey for Cardiff Metropolitan University

• Tommy’s: We See A Mum by Cogent for Tommy’s

• The world’s a stage by Different Narrative for Different Narrative

• The FA Disability Cup by Fire Dept for The FA

• The Real Social Network by Golley Slater for Transport for Wales

• Changing the routine by Havas Lynx Group and TBWA for Advertising Association

• The Longest Ad by The Leith Agency for Covid Aid

Art Direction

• Triumph: The Chrome Collection by Drummond Central for Triumph

• It could be EoE by Havas Lynx Group and Arnold for Sanofi Regeneron

• Volkswagen Camping Accessories by Krow for Volkswagen Commercial Vehicles

• Reimagining Home Workspaces by MadeBrave for Velux

• Ooni Volt | Plug in and make pizza by Studio Something for Ooni

• On track to better by The & Partnership Manchester for The Transpennine Route Upgrade

• Unforgettable Moments by The Leith Agency for Head for Change

• Exposed Risks by The Leith Agency for Melanoma UK

Illustration/Animation

• The Macallan & 007 by The Leith Agency for The Macallan

• Save the Children – Home by Aardman for Save the Children

• Royal Mail Christmas Stamps 2022 by Baxter & Bailey for Royal Mail

• BBC | The Rhythm of the World Cup by Studio Something for BBC

• On Track To Better by The & Partnership Manchester for The Transpennine Route Upgrade

• Early Bird by The Leith Agency for Scottish Government

Poster

• The Longest Ad by The Leith Agency for Covid Aid

• Women in Sport by BBC Creative for BBC Sport

• Whole Earth Drizzler by Isobel for Whole Earth

• EarthKind. This bedding is rubbish. by McCann Worldgroup, Leeds for Earthkind

• Just a Quality Vodka by The Leith Agency for Glens Vodka

• Losing Irn-Bru’s Virginity by The Leith Agency for Irn-Bru

Design

• Edinburgh International Festival. 75 years of world culture. by McCann Worldgroup, Leeds for Edinburgh International Festival

• The Municipal Hotel by Paragon DCX for Fragrance Group

• Irn-Bru 1901 – in cans by Story for AG Barr

• The Overlap by THG Studios

TV Commercial

• Wire by The Leith Agency for Irn-Bru

• Under Pressure by Bray Leino for Olbas, Lanes Health

• Tennent’s | Have a Wonderful Pint by Studio Something

• The Good, the Bad and the Barry by The Leith Agency for Cancer Research UK

• Scotland’s Census ‘Stirling’ by The Union

Print

• Unforgettable Moments by The Leith Agency for Head for Change

• Krispy Kreme Choc-Full-of-Love Valentine’s Day FSDU by Mauveworx for Krispy Kreme UK & IRE

• When Christmas fades away by One Black Bear for Age UK Birmingham

• 150 years of The FA Cup Special Stamps by The Chase for Royal Mail Stamps and Collectibles

Audio

• Scotland v Ukraine – We All Go Together by Bauer Create for Hits Radio Network

• Melitta: Savour the Savings – The Most Relaxing Black Friday Sale by Cogent

• Heinz Mayo – Seriously Good Sandwiches by Dentsu Creative for Kraft Heinz

• ADT Holidaymakers by Jaywing for ADT

• Helping Scotland Kick Its Car Habit by MadeBrave for First Bus

Best work in…

Consumer Services

• Celebrate every win by BGN

• Providing bite-sized best care to the UK’s pet owners by CHS for Petplan UK

• On the Money by Havas CX Helia for Lloyds Banking Group

• ADT Holidaymakers by Jaywing for ADT

• Not Yet Noddy by Meanwhile for Iceland Foods

• Mecca Celebrity Lingo Idents by Mission for Mecca Bingo

Consumer Packaged Goods (CPG)

• The Robinsons Big Fruit Hunt by We Are Sync for Robinsons

• Censored. Getting down and dirty. Vivera. by Zeal Creative

• Bacofoil: Bakers Not Bonkers by Cogent

• Rajah. Life more flavoured. by Krow Central for Rajah Spices

• Making mealtimes matter even more. McCain. by Zeal Creative. for Vivera.

Charity

• Give Your Fanny Five by Havas Lynx Group for The Lady Garden Foundation

• Tommy’s: We See A Mum by Cogent

• The Heartwarming Poster by TBWAMCR for Depaul

• Better With Books by The Leith Agency

• The Longest Ad by The Leith Agency for Covid Aid

• Unforgettable Moments by The Leith Agency for Head for Change

Public Sector

• The Deadline by Ardmore for Department of Justice

• This is Our BBC by BBC Creative for BBC Brand

• PHA Lifeline by Genesis for Public Health Agency NI

• The Real Social Network by Golley Slater for Transport for Wales

• The Royal Navy – Recruitment Video Campaign by Great State for The Royal Navy

• First Date by The Union for Police Scotland

Inspiring examples of…

Social Purpose

• Unforgettable Moments by The Leith Agency for Head for Change

• Change The Routine by Havas Lynx Group

• Save the Children – Home by Aardman for Save the Children

• Lightbulb List by Deloitte

• ThatGuy part2 by Stand for Police Scotland

• The Longest Ad by The Leith Agency for Covid Aid

• Let’s Open Up by The Leith Agency for Hanx

Disruption

• Not Yet Noddy by Meanwhile for Iceland Foods

• The Heartwarming Poster by TBWAMCR for Depaul

• Let’s Open Up by The Leith Agency for Hanx

Innovation

• Helping Hands by Freak Films

• When Christmas fades away by One Black Bear for Age UK Birmingham

• Grab-&-go-through with Starbucks by Zeal Creative for Starbucks

Rebrand or Relaunch

• The Tantalizing Transformation of Roots: A Plant-based Powerhouse by Altavia HRG for Samworth Brothers

• Providing all the ingredients for a growing brand to scale by BGN for Growth Kitchen

• Bluecube – Keeping your world moving by Cygnus for Bluecube

• Vinoteca – Wine is for everyone by Cygnus for Vinoteca

• The FA Disability Cup by Fire Dept for The FA

• The Power of ‘And’ by MadeBrave for atomos

• Rediscovering What Matters by MadeBrave for Tomatin

• Mecca Bingo Rebrand by Mission

• Chain House Brewing Co. marque by The Chase

Partnership or Collaboration

• The Batman x Papa Johns by Cygnus for Papa Johns

• Greggs x Primark by Greggs, Drummond Central, Hope&Glory for Greggs x Primark

• Your University City by Wash Studio for Sheffield City Council, The University of Sheffield, Sheffield Hallam University

Technology-led Innovation