The London graphic designer creating fonts for Real Madrid and Revolut

From the off, the typeface business “skyrocketed” and quickly eclipsed the existing graphic design agency. Orders now come in from around the world, especially after Greek, Korean, Cyrillic, Vietnamese, Thai and Hebrew versions of Aeonik were developed. As Bloom explains, “There are millions of typefaces out there, but probably only a few hundred that have that level of language support, maybe less than one per cent. We felt that this was a very successful typeface, let’s make it accessible not just for western Europe but globally. Now only a fraction of our orders are from the UK.”