- The 152nd edition of The Open is well and truly underway at Royal Troon
- The local economy around host courses has received financial boosts of late
The Open is once again leading the way in driving the experience economy around the UK at Royal Troon this weekend.
The 152nd edition got underway on Thursday, with Shane Lowry leading the field including the biggest stars the game has to offer.
A plethora of familiar faces on the course has seen fans descend on the Ayrshire coast in their droves, with each of the four days sold out across the weekend.
And it’s just the latest example of the prestigious competition setting the highmark in experience revenue.
According to data from Mastercard, The local community will have their eyes on the same kind of economic boost experienced by each of the last three host venues.
The 152nd edition of The Open is well and truly underway at Royal Troon this week
Mastercard have released data on the financial boost host regions have recently received
In 2023, the competition at Royal Liverpool generated an economic benefit of £187million to the local region, with hospitality experiencing a 30 per cent boost in terms of rooms for rent.
And it St Andrews in 2022, 290,000 spectators from around the world provided a 56 per cent increase for the accomodation sector, while restaurant recepits grew by 38 per cent.
It follows on from Royal Kent in 2021, which received a much needed boost of 13 per cent in lodgings spending after the COVID pandemic.
The growing tend suggests the man holding the claret jug on Sunday evening won’t be the only winner this weekend, with the area around Royal Troon set for it’s own successful weekend.
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