Home / Post Office / The Post Office on swapping tactics for strategic transformation – Marketing Week

The Post Office on swapping tactics for strategic transformation – Marketing Week

The Post Office on swapping tactics for strategic transformation
Marketing Week
Over the past 10 months the Post Office has embarked on a radical transformation project that has seen the marketing team evolve from a tactical, product-led function to being strategic, digitally-focused and customer centric. To achieve this goal, the

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