Hinorio Moreno of Ojai looked puzzled as he walked into the brightly lit FedEx Office store in Ventura.“It confused me for a moment,” he said. “I was wondering what happened to Kinko’s. It still looks the same.”Moreno isn’t the only one baffled. Many customers have expressed similar reactions since FedEx Kinko’s rebranded its centers to FedEx Office to reflect a broader range of services.The …
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