The Surprising Way eBay Used Big Data Analytics to Save Millions

eBay knows big data. With more than 100 million active users globally, the online industry powerhouse provided a platform for the sale of $68.6 billion in goods in 2011 ?that breaks down to more than $2,100 in goods sold every second. Clearly, eBay has high-functioning systems in place for data collection, real-time analysis, targeted distribution, automated response, etc.

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