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A business owner has reaped the rewards of her hard work, attracting millions of views online through her transformative social media stories where she shares deep cleaning before and after clips. Faye McCann, from the Newcastle area, launched her business Clean As A Whistle around five years ago – starting off with domestic properties within her locality.
The 30-year-old has seen success since making the transition to biohazardous deep cleaning in the homes of hoarders and the mentally unwell. Speaking to Chronicle Live, Faye said: “We started with normal domestic cleaning like five years ago, but we’ve really been focusing on the biohazard, trauma and mental health cleaning for the last three years.
“It’s something that I’ve always been interested in but it’s incredibly hard to break into the market. I’ve had to invest a lot of money in training courses and learning. We have had to create partnerships too, with the likes of the QE hospital and their discharge team, as well as other mental health hospitals in the area and things like that.
“We’ve gained all sorts of good relationships with people too. We also just want to help out – there are some people that are living in seriously bad conditions.”
Faye and her team, are constantly faced with mounds of dirt, litter and mould. As well as obscure items you would never expect to find in a household.
Faye said: “The last video I uploaded was probably one of the worst cases I’ve had to deal with, as there were some serious mental health issues going on. The guy that was living there couldn’t use the toilet because it was actually inaccessible.
“You wouldn’t believe it – car tyres piled up in front of doors, maybe like 5,000 bottles of spirits lying in the property. He was weeing in empty bottles of Captain Morgan’s and actually pooing in pizza boxes. That was definitely up there.”
Social media has certainly helped propel Faye to the next level in terms of free advertising through shock factor alone – with millions of views across her Instagram, Facebook and Tik Tok channels. Many loyal viewers who continuously check Faye’s business pages online also leave endearing comments, praising her and her team for their tireless work.
