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UK eye-tracking service to measure response to direct mail – Post and Parcel

UK eye-tracking service to measure response to direct mail
Post and Parcel
Customers of Royal Mail are being offered the chance to subscribe to a new service that will track how consumer eyes respond to their direct mail. The service follows on from a study launched last year by Royal Mail and London-based research firm
Direct mail marketers offered monthly eye-tracking omnibusResearch Magazine
Eye Tracking Omnibus LaunchedDaily Research News Online

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