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Investors placed bets on William Hill on hopes that a mega casino deal in the US will help the bookie tap America’s emerging sports betting market. Caesars Entertainment, which owns Caesars Palace in Las Vegas, was snapped up by Eldorado Resorts on Monday in a $17.3bn (£13.6bn) tie-up that will create one of the biggest casino operators in the US.
Last year William Hill unveiled a deal with Eldorado to become its sports betting partner at its sites and online in states where the US company has a licence. The bookie confirmed on Tuesday that the deal will be extended across Caesars’ sites if the takeover is completed.
The tie-up will make William Hill’s position in US sports betting “more powerful”…
