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It has been rumored for some time that FIFA 22 could be the last video game in the football saga with that name. All because of one legal dispute between Electronic Arts and the International Football Association (FIFA, come on), which forced the developers of the most successful football game ever to consider whether it was possible to continue the saga with a different title.
FIFA will not be FIFA anymore
It all seems to have started the day FIFA demanded a lot more money from Electronic Arts to be able to use their brand. Or at least that’s what he pointed out. The New York Times. Since then, EA has made great efforts to find a file Alternative method To continue producing the highly successful video game, but without going through the hoops of FIFA.
There has been multiple speculations about the name that the popular EA Sports nickname will be called from now on. In October 2021, the “EA Sports FC” brand began to appear. Not much thought was given to it because we were all convinced that Electronic Arts would make their brand “FUT”. However, a few months passed and EA Sports FC is ringing again. It is known that the developer has registered this trademark and will be ready to launch the next “FIFA 23” hereby The new trademark This fall in particular.
EA Sports Football Club is almost confirmed
So far, EA’s new soccer game has been nothing more than a rumor. But last Thursday, GrubbSnax podcast He’s back in the fray confirming that Electronic Arts is already working with this new brand.
However, Grubb himself was surprised that EA Sports itself did not publicize this important name change at an event or in a press release.
On the other hand, many journalists from various media contacted representatives of Electronic Arts to inquire about this topic. But at the moment, no official response has been given.
What does FIFA gain from this?
FIFA seems tired of Electronic Arts monopolizing their brand and seems ready for other developers to start working with their brand as well.
it is known that EA tried to fight and negotiate with FIFA without much success. However, it should be noted that FIFA did not prevent EA from using its trademark, but simply exaggeratedly raised the price of the license to skillfully invite Californians to seek life elsewhere.
EA announced, from the start, that it was not willing to pay the additional cost of the rights and that it would look for a replacement. Continuing the game with another brand will not affect them much since the studio has FIF Pro . License, ie with the rights to use the image of football players. That’s not to say the movement is a big stick for a chain that was about to turn 30.
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