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O’Connell’s Bakery said the ‘damaging’ review could undo much of their hard work
An independent bakery in Wales, has expressed its anger over a “dishonest” one-star review that “knocked the wind out” of them. Abergavenny-based O’Connell’s Bakery voiced concerns that the “damaging” feedback could potentially undermine their hard work and questioned the motives behind such an act.
O’Connell’s revealed via social media they received the negative rating on a third-party platform. The reviewer alleged that a delivery never arrived, but according to O’Connell’s, tracking information confirmed the parcel was accepted by the customer.
The bakery labelled the review as “next-level dishonest” and “damaging”, emphasising that false reviews like this can “undo weeks of hard work, affect visibility, trust, and sales”.
In a post, O’Connell’s Bakery stated: “Honestly, this has knocked the wind out of us. “Customer places an order on a platform we use. Photo evidence of tracking shows them accepting the parcel. Royal Mail GPS and Google Maps confirming it’s their front door open with the resident receiving our parcel… and then leaving a one-star review claiming it never arrived is next-level dishonest,” reports Wales Online.
“This kind of behaviour isn’t just ‘annoying’ – it’s damaging. For small businesses like ours, one false review can undo weeks of hard work, affect visibility, trust, and sales, and genuinely make you question why you even bother selling on platforms at all.” Sign up now for the latest news on the North Wales Live Whatsapp community
“We pour our time, money, and hearts into what we do. We don’t have big teams, legal departments, or endless margins to absorb this stuff. It makes you want to pull the plug completely.
“I truly don’t understand how people can do this and sleep at night. Dishonesty like this shouldn’t be rewarded – if anything, it should be called out and banned from social platforms.
“I do believe in karma though… and I hope you at least chew your bakes properly. To our genuine customers: thank you. You’re the reason we keep going.”
The bakery received an outpouring of support from their regular customers after they shared the post.
One person said: “How awful! I’ve never had a problem receiving my orders and can also confirm they have always been delicious. I think all the very positive reviews and comments and all the amazing interaction from you guys show the truth. People like those trolls just show how low in morals they are.”
Another said: “Absolutely disgusting thing to do to a brilliant family run business”
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