West Coast Today – Leisure

But AITC membership goes far beyond marketing. It is about collaboration, skills development and long-term sustainability. Members gain access to free training workshops, virtual learning, networking events, and industry summits that help owners and staff adapt, grow and innovate. AITC also supports visitor product development and helps businesses become “travel trade ready”, opening doors to buyers and operators that can transform seasonal performance.

Crucially, AITC is a cooperative. When you join, you gain a vote and a say in how the destination is presented and how priorities are set. In uncertain times, this collective strength matters. Members consistently highlight the value of AITC’s advocacy, communication, and peer support – especially during challenging periods for the industry.

As one member put it: “Knowing they are championing you, understanding who you are, and marketing you accordingly makes a real difference.” Another shared how AITC promotion led to retreats selling out almost instantly.

AITSP Summit – Tickets now on sale

One of the greatest assets to the region’s tourism industry is access to the annual AITSP (Argyll & Isles Strategic Tourism Partnership) Summit – a truly unmissable event. Members receive a discounted rate for attendance.

This Summit is not just an event; it’s a strategic moment for our community of operators, attractions, accommodation providers, food and drink producers, and partners to come together. Across our region, we are seeing evolving visitor expectations, major events on the horizon and new opportunities to grow sustainably, but also pressures on the workforce, infrastructure and digital readiness that no single business can solve alone. 

This incredibly popular event can sell-out fast so click here to reserve your earlybird spot today (reminder: members get a preferential rate)

What our members have to say

Supporting your local tourism industry is now more important than ever, and we’re working hard to make Argyll & the Isles a key destination in Scotland for domestic and international tourists. At the core, we are a cooperative, so we’re here to help businesses in the region work together to achieve great results. 

“One of our retreat’s sold out almost immediately! We have had to add another for those who missed out.” 
EMMA MACDONALD | WILD HEBRIDEAN SWIMMING 

“Great access to events and collaboration and forging relationships with other people but also, which has been so important in the last couple of years, is that lobbying power that they have, that communication through such a difficult and challenging period and being able to see what other businesses were doing, and that support they offered was really invaluable…”

FIONA MCLEAN | THE PIERHOUSE

“Our self-catering cottages need exposure to Argyll’s prospective visitors to drive enquiries and bookings. And, through membership of Argyll & The Isles Tourism Cooperative, we benefit from listings on wildaboutargyll.com and Oban.org; by some margin the two most visited tourism websites for our destination. These listings deliver visibility and click-through enquiries to our website. It’s an essential component of our marketing activity and only part of the value AITC membership brings; we also benefit from occasional inclusion in AITC socials, marketing advice and collabs with other local businesses that AITC facilitate…and of course, there’s the wider destination promotion undertaken by AITC and its’ strong advocacy for member businesses and its influence with stakeholders such as ABC and Scot Gov.”
EWAN COLVILLE | LOVE ARGYLL

“The thing I have benefited most from being a member of AITC is keeping up to date with all the new and exciting things happening in Argyll. This helps me pass this on to the customers in my workplace, my friends, and family. AITC also provides information on upcoming events, training programmes, and funding, which could be beneficial to the business when we are often too busy to discover for ourselves”
SAM POTTS | INVERARAY JAIL

“I love being part of a business community that celebrates our little corner of the world. My job can be lonely at times, so it really helps. We support each other and collaborate, it’s lovely”
LUCY WILDE | THE WILD COOKE

“Being welcomed into AITC has been truly enriching. Beyond the warm welcome, the networking opportunities have been invaluable. Connecting with other passionate individuals and businesses dedicated to showcasing the best of Scotland has broadened my understanding and fostered collaborations. However, the most rewarding aspect has been the excitement of contributing my knowledge and expertise to promote this incredible region. Sharing what I love about Argyll and the Isles with a wider audience, through the collective voice of AITC, feels like a real privilege.”
ANDREAS MASZCZYK | SONAS HOTELS COLLECTION – KNIPOCH HOUSE HOTEL

Join Today

For tourism, hospitality and supplier businesses across Argyll & the Isles, AITC offers low-cost, high-impact professional marketing – but more importantly, it offers community, credibility and influence. If you are serious about growing your business and strengthening the destination we all depend on, AITC membership is not just a benefit. It’s a strategic advantage.

Join Argyll & the Isles today for as little as £15.00 per month:

Click here to sign up or get in touch:

info@wildaboutargyll.co.uk

Visit: wildaboutargyll.co.uk/become-a-member

business.wildaboutargyll.co.uk/