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Hermes Group have announced today (Friday, March 11, 2022) that it will change its name to Evri. Hermes is a multinational delivery company and postal service with headquarters in Hamburg, Germany.
Along with a name rebrand, Hermes will also bring out a new logo across the UK. Hermes conducts deliveries for retailers such as John Lewis, Next and Marks and Spencer.
The group was founded on June 1, 1972. It is known for offering cheap parcel delivery and courier service and also picking up returns for free.
Read more: Woman livid as Hermes ruin her brand-new trainers by abandoning them in bin
The service owned by the retail company GmbH has gained a reputation over the years for poor customer service when delivering parcels to customers. Notable figures such as money-saving expert Martin Lewis have tweeted about the rebranding.
He wrote: “Interesting to see Hermes (that came 2nd bottom in our poll of 17 delivery firms) is rebranding itself Evri. Lets (charitably) hope this is because it believes it can be a better firm, and does indeed do a better job, and therefore wants to draw a line under past reputation.”
Why is Hermes rebranding?
Hermes Group is reportedly changing its name to Evri in hopes of getting a better reputation for the company, according to The Times. To start on a new slate, the service group have said that it will invest £7mannually in employee pensions.
Evri will introduce rights to maternity and paternity leave for the self-employed plus (SE+) couriers, PA reported. Through the new deal, couriers will receive legitimate retirement plans.
Chief executive officer of Hermes, Martijn de Lange, gave a statement: “When we first announced our SE+ model in 2019 we committed to continuing to develop our support for our self-employed couriers and we are proud to have been true to that and be leading the industry once again. Our couriers receive guaranteed pay rates, paid holiday and now a pension but have also been able to retain the flexibility that so many treasure, fitting in their deliveries alongside their other, often family, commitments.
Read more: New Co-op store opens in Solihull creating 20 jobs
“This rebrand follows significant investment and two years of dramatic growth which has resulted in our entire business going through a major transformation programme. It is more than just a name change – it is a statement of intent of our commitment to leading the way in creating responsible delivery experiences for ‘Evri one’, ‘Evri where’.”
He added: “It heralds a new culture and an even better way of doing things in an ever-evolving world, building on our achievements and successes.”
