Marketing Week |
Why The Mail got it wrong on Junk
Marketing Week Royal Mail's annual results, which revealed advertising mail – both addressed and unaddressed – accounted for almost half of UK letter deliveries made by Royal Mail. But what really triggered the Mail's ire was chief executive Moya Greene assertion … Royal Mail Group posts profit ahead of privatisation plans The Future has arrived by post, and it's full of junk A £4bn sell-off waiting to be delivered |
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